In partnership with the National Trust for Historic Preservation and 20+ additional cultural organizations, Google Arts & Culture is celebrating Route 66's upcoming Centennial in 2026 with a  theme page  dedicated to this historic highway. This online hub is a rich digital archive that highlights iconic landmarks as well as the diverse communities and small businesses that have shaped Route 66. With more than 24 expert partners, 130 stories and 4000 images, you’ll discover Route 66 in a new way—there’s also a new Google Arts & Culture  experiment  that uses AI technology to bring the Route’s history alive. Read more about the project on Google's blog The Keyword  here. 

From a restored former filling station in Luther, Oklahoma to a uniquely colorful motel in Shamrock, Texas to a storied Mexican restaurant in San Bernardino, California, Route 66 has endless stories to tell, and now you can explore them on a virtual roadtrip.  

The Google Arts & Culture Route 66 project takes you from the familiar—roadside attractions and natural wonders—to the hidden histories and first-hand accounts from those who know the route best. 

As one of America’s most iconic highways, Route 66 occupies a unique place in history that continues to define our nation’s identity—representing our national spirit as well as our tapestry of diverse cultures and histories. Featuring 130 stories, this project showcases the power of this singular highway and the full history of its communities. These stories make Route 66 a must-see destination for visitors from across the globe.